SHAMIR TANDON: MAKING MUSIC & INNOVATIONS!

Aparajita Krishna talks to Shamir Tandon, who has heard, seen, faced music (smiling emoji) from both behind-the-scenes busines...

IS THE SLOGAN DYING?

Monojit Lahiri questions the relevance of slogans in today’s era, and wonders about its fate in the future.

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GIVE LOVE A CHANCE!

Replacing his film journo’s cap for the Ad-man’s hat, Monojit Lahiri explores the hidden virtues of love as a bran...

Is patriotism just another prop for the Ad-biz?

Is nothing sacred in today's crazy clutter-breaking-obsessed-times, wonders an amused Monojit Lahiri 

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Hey Guys, give brand LOVE a chance!

Catalyst, hidden persuader or gentle, deceptive brand statement, LOVE, Monojit Lahiri insists, is much more than a 4-letter wo...

Good cricket but the joie de vivre is missing

Yuzvendra Chahal’s fiancee Dhanashree Verma cheering at RCB games has been amongst the most uplifting moments of the Dubai IPL, writes Read More

Dhoni and Virat: The Heroes of IPL 2020

The Indian Institute of Human Brands (IIHB) ran a telephonic survey to checkout recall of bran...

Taller with the UNDP Award: Sonu Sood

Sood joins the likes of Angelina Jolie, David Beckham, Leonardo DiCaprio, Emma Watson and Liam Neeson who have received UN recognition; Priyank...

Farm Bills: Exciting times for advertising

All the politics around them notwithstanding, the new Farm Bills could open up an entirely new domain of work for advertising and media. Read More